An Amazon SEO company built for how Amazon actually ranks
On Amazon the search box is the whole store, and it does not rank like Google. We do the organic listing work that Amazon's A9 and A10 algorithm rewards, from your title and bullets to backend search terms, A+ content, and the browse nodes your products live in, so buyers find you when they are ready to click add to cart.
- Organic listing SEO only, never sponsored ads
- Built for Amazon A9 and A10, not just Google
- You keep your brand, content, and reviews
An Amazon SEO company should live on the marketplace, because ranking on Amazon is a different sport from ranking your own website. Amazon's search engine cares about relevance and sales velocity, so we tune your listings to match how shoppers search and buy with organic SEO, then build the off-Amazon content and brand searches that feed your listings with AI-powered SEO.
What we do for Amazon Sellers
Listing titles that match real Amazon searches
Titles built around the terms shoppers type into Amazon, not keyword soup.
Bullets and A+ content that convert
Benefit-first bullets and A+ modules that lift the conversion Amazon ranks on.
Backend search terms done right
The hidden 250-byte field filled with the synonyms and variants Amazon indexes.
The right browse nodes and category
Correct category and browse node placement so your product shows up at all.
Off-Amazon content that feeds your listings
Google and AI content that sends outside traffic and brand demand to your listings.
Named when buyers ask AI what to buy
Structured so answer engines name your product when shoppers ask for a pick.
The searches your Amazon listings live or die on
Amazon shoppers are close to buying, and they search inside Amazon, not on Google. These are the search types your listings need to win.
In-Amazon product searches
- stainless steel water bottle 32 oz
- blackout curtains 84 inch
- wireless earbuds for running
- organic dog treats grain free
Feature and buyer-intent modifiers
- [product] for small kitchen
- best [product] for the money
- [product] with usb c
- dishwasher safe [product]
Brand and off-Amazon research
- [your brand] on amazon
- is [your brand] worth it
- [your brand] vs [competitor]
- [product] review reddit
Why Amazon SEO is not the same as ranking your website
Amazon ranks on relevance and sales, not backlinks
Google weighs links and authority. Amazon's A9 and A10 algorithm weighs whether your listing matches the search and whether it actually sells once shoppers land. That means keywords in the right fields, then a title, images, and price that earn the click and the order. We optimize the whole listing against Amazon's own Amazon SEO guidance, because a listing that ranks but does not convert quietly falls right back down.
The keywords buyers never see still decide your rank
Amazon gives you a hidden backend search terms field, and most sellers either ignore it or stuff it with the same words already in the title. Amazon indexes that field, so it is prime real estate for synonyms, misspellings, and variants that would clutter your visible copy. Enrolling in Amazon Brand Registry also unlocks A+ content and search data most sellers leave on the table.
You rent space on Amazon, so you build a moat off it
On your own site you own the platform. On Amazon you are a tenant, and the landlord can change the rules or promote a competitor above you. The fix is not sponsored ads that stop the day you pause them. It is organic listing rank plus brand demand you build off Amazon, so shoppers search for you by name and Amazon notices the traffic you bring in.
See what your Amazon listings could rank for
Run a free audit and we will show you which listings are buried, where your titles and backend terms are leaking searches, and how your brand can pull buyers in from off Amazon. No guarantees, no gimmicks, just the work.
Frequently asked questions
What does an Amazon SEO company actually do?
It optimizes your product listings to rank in Amazon's own search results. That means keyword research from real Amazon search behavior, then tuning your title, bullets, description, A+ content, images, backend search terms, and category so the listing both ranks and converts. We do the organic side, not sponsored ads.
How is Amazon SEO different from Google SEO?
Different engine, different rules. Google ranks pages largely on relevance, links, and authority. Amazon ranks listings on relevance plus sales velocity, so a listing that gets clicks and orders climbs, and one that stalls slips. The keyword fields, the algorithm, and the winning tactics are not the same.
How long does Amazon SEO take to work?
Plan for at least three months, and longer in crowded categories. Fixing a badly indexed title or empty backend field can surface a product Amazon was ignoring faster than that. But rank on Amazon builds on sales history, and history takes time to accumulate. SEO is not a vending machine on Amazon either.
Do I need Amazon ads to rank organically?
No. Sponsored Products can drive early traffic while a listing builds history, but we do not run paid ads, and organic rank is the asset that keeps working when the ad budget stops. A well-optimized listing earns clicks and orders that lift its organic position without you paying for every one.
What is the backend search terms field, and does it still matter?
It is a hidden field on your listing, capped near 250 bytes, that shoppers never see but Amazon indexes. It matters a lot. It is where synonyms, misspellings, and alternate names go so your listing ranks for searches your visible copy cannot cover without reading like a robot wrote it.
Can SEO get my Amazon products into AI shopping answers?
Increasingly, yes. Shoppers ask ChatGPT and Google AI Overviews what to buy, and those tools cite sources and name products. Clean listing data, genuine reviews, and off-Amazon content about your brand are what get you mentioned, and they overlap with what ranks your listing on Amazon itself.
Does Amazon SEO help if I also sell on my own website?
Yes, and the two support each other. Off-Amazon content and brand searches send outside traffic Amazon rewards, while your listings capture buyers already inside the marketplace. Owning your brand name across both means you are not renting all of your visibility from one landlord.